Keds' Taylor Swift Tour Bus...

Spent 4 days shooting for Shoe and clothing company Keds, on a specially fitted out old routemaster bus, all around London at events and promo activations to celebrate Taylor Swift's new tour, with a long run at the O2 in greenwich.

 

I've never really been exposed to extremely dedicated fans before (even when I went along to the One Direction film Premiere), and as the lucky fans invited onto the bus were all winners of a competition for the biggest Taylor Swift fans, or 'swiftys' as they are known, I met fans who'd come from all over the world to see the concerts.

  The brief called for 'iconic'. Luke MacGregor's  image of the Olympic rings  suspended from Tower Bridge, with the moon, instantly came to mind, and with something as large as the bus, we could get an easily identifiable shot across, from London Bridge. Luke used a 400mm lens, but this was too long to get the full towers - key to the instant recognisability - in shot, so I stuck to my 200mm prime without the 2x teleconverter.

The brief called for 'iconic'. Luke MacGregor's image of the Olympic rings suspended from Tower Bridge, with the moon, instantly came to mind, and with something as large as the bus, we could get an easily identifiable shot across, from London Bridge. Luke used a 400mm lens, but this was too long to get the full towers - key to the instant recognisability - in shot, so I stuck to my 200mm prime without the 2x teleconverter.

 Manicures, jewellery making and a magazine cover photoshoot were all onboard for the lucky winners

Manicures, jewellery making and a magazine cover photoshoot were all onboard for the lucky winners

 We spent a while going up and down Oxford Street, hanging from the back of the routemaster, photographing excited fans spotting the bus, We certainly made an impression! One of those surreal bits of my job... 

We spent a while going up and down Oxford Street, hanging from the back of the routemaster, photographing excited fans spotting the bus, We certainly made an impression! One of those surreal bits of my job... 

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 At the popup shop in Covent Garden, one of the staff mentioned to this excited fan that they had one of Taylor's guitars - she brilliantly gave us an impromptu rendition!

At the popup shop in Covent Garden, one of the staff mentioned to this excited fan that they had one of Taylor's guitars - she brilliantly gave us an impromptu rendition!

 The Tour Bus at the O2

The Tour Bus at the O2

A fun four days, a happy client who loved my approach and the natural, lifestyle feel to the pictures - and I now know the words to every single Taylor Swift song.